The Applicants Behavior and Personality Traits Research Paper

The Applicants Behavior and Personality Traits - Research Paper Example The aforementioned strategy can also be stretched further by setting up a manufacturing plant in developing countries in Asia. By doing so, the company will not only bring much-needed employment in the region, but it will also save the company expenses in manufacturing due to lower labour costs. Furthermore, the abundance of raw materials in the region will also provide the company with further benefits in terms of keeping costs at bay. By implementing such strategy, the company should be able to satisfy both its shareholders’ demand for profits, brought about by reduced costs and increased markets, while at the same time satisfying stakeholders in the community because of responsible advertising and management. Another important step that the company must take in its traditional market at home to improve performance is to repackage its products and update its look to appeal to the changing tastes and preferences of its consumers. However, in order to truly ensure the companyà ¢â‚¬â„¢s success in the long run, the company must diversify its products by manufacturing either new tobacco-based products to diversify risks or by manufacturing products, which could be consumed together with cigarettes such as cigarette filters, and the like. Manufacturing cigarette filters, for example, will not be too costly for the company because cigarettes already contain filters, hence, not much research and development will be required. In addition, this strategy will not only improve the company’s overall value, but it could also improve the performance of the company’s tobacco and cigarette products.

LLB - UNIT 3 TORT 1 Essay Example | Topics and Well Written Essays - 500 words

LLB - UNIT 3 TORT 1 - Essay Example Violation of absolute right does not require the damage to be proved and it actionable per se, Ashby v. White4. The concept of Damnum5 and Injuria6 in relation to tortuous liability explains the real significance of legal damages. Damnum and Injuria are interrelated and determines act actionable or not actionable. These two factors have close relationship with tortuous liability. The relationship between these two terms is explained in the two maxims i) Injuria sine damno and ii) damnum sine (or obsque) injuria. Injuria sine damno: There are two torts one is actionable per se7 and the other is actionable only on proof of damage. Every person has an absolute right to immunity of his person, to his property, and to his liberty. Infringement of this right is actionable per se. In case of injuria sine damno a person whose rights are infringed has cause of action even though there is no actual loss or damage. Ashby v. White4 In this case a legally qualified vote of a person was refused maliciously causing injuria, but the person for whom voted was elected, causing no loss, held it is actionable applying the maxim injuria sine damno. Damnum sine injuria: In damnum sine injuria, where there is an actual and substantial loss (Damnum) without infringement of legal right (Injuria) no action leis. In a suit for damages based on a tort the plaintiff cannot succeed merely on the ground of damage unless he shows that the damage was caused by violation of his legal right. The following are the instances of Damnum sine injuria: Interception of percolating water:- A landowner and mill owner who had for about six years enjoyed the use of a stream, which was chiefly supplied by percolating underground water, lost the use of the stream after an adjoining owner dug on his own ground an extensive well for the purpose of supplying water to the inhabitants of the district. In

How Has the Introduction of the Computers And IT to Markets Changed Research Paper

How Has the Introduction of the Computers And IT to Markets Changed the Way Stocks And Bonds Trade - Research Paper Example Computer technology and internet has changed the dynamics of global financial markets and this will be explained in great detail. Information technology has increased the dissemination of information and this has contributed to the growth of financial sector all over the world. Information technology has also made financial markets of the world integrated. The study will help identify possible effects of development of information technology and computer on the financial markets, specifically on bond trading and stock trading. Research Question Information technology has brought many changes in our daily life. The financial markets all over the world are now in the reach of normal investors which was previously not possible. But this is just one effect of information technology and computers on financial markets. In order to better understand how computers and internet have revolutionized stock and bond trading the more aftereffects of information technology should be identified. Res earch question we would want to answer through this study is given below: Question: How has the introduction of the computers and IT to markets changed the way stocks and bonds trade? Literature Review Financial markets started to grow rapidly in the 1980s when financial liberalization became the norm. Countries like United States started to liberate their financial sectors and deregulation started in the financial markets. Private firms and investment houses were given freedom to come up with newer products and offer investment option to normal investors. Financial liberalization focused on deregulation of financial markets where central bank’s role was just to control inflation. This was the time of significant growth in the financial markets and investment firms... The author stresses that the results of the study have identified changes that information technology and internet has brought to trading of stocks and bonds. Information technology has increased volumes and volatility, has increased global integration, has made markets more efficient, and has increased complexity of financial products. These changes are not disputed at all and most of the literature available on the internet supports our findings. Information technology has also made markets more efficient since the dissemination of the information has improved. Now a press conference in USA can be seen live in any part of the world and investors can make decisions accordingly. Internet and computers have therefore made sure that news or event is represented in the prices of stocks. Internet has made it impossible to hide information from investors. This report makes a conclusion that Internet trading is a growing market and investment firms should try to capitalize them. Also youth is getting attracted towards online trading therefore this should also be kept in mind before launching newer products. More accurate data can be collected by conducting a survey based quantitative study. Impressions of youth and internet traders can be taken regarding stock and bond trading. This can more accurately predict specific changes that have come in trading patterns after advent of internet and computers. Longitudinal studies can also help explore more specific trading activity related questions. The research we have conducted has a major limitation. We have not collected any primary data and previous literature has been used to answers research question.

How can perceptions shape imaginative thought Essay

How can perceptions shape imaginative thought - Essay Example t is people’s sensory experience of the world around them involving both the behavior in response to stimuli and the recognition of environmental stimuli. Perception is known to incorporate the five senses of smell, touch, sight, taste and hearing (Heuer 1999). In this day and age concepts and thoughts are urged onward by an increasing amount of information and data made accessible to every person. This in turn makes one to respond to and anticipate transformations within their environment. Mental models are thus important in allowing individuals to process what would otherwise be considered incomprehensible volume of information (Heuer 1999). It is rather unfortunate that people tend to perceive what they expect to perceive and not what is actually there in reality. Perceptions shape imaginative thoughts. Creativity and imaginative thoughts can be said to be similar in a number of ways where majority of researchers have discovered that imaginative individuals tend to be more depressed as compared to the general population due to their perception of different situation they may be experiencing (Heuer 1999). Individuals considered to be highly creative or imaginative tend to explore unusual possibilities. Those who perceive the world around them in a limited perception tend not to be as imaginative or creative as those who are open minded and liberal. The left and right hemispheres of the human brain usually communicate with each other via a network of nerves joining these two parts of the brain. These also tend to possess different modes of thinking that may lead to conflicting interpretations with regards to awareness and perception. Imaginative thoughts are usually associated with the right brain hemisphere and for an individual to have clear perception of a given situation, the two hemispheres need to be in communication at the time of the experience in order for the person to better judge and act as per the

Book of Sand Essay Example for Free

Book of Sand Essay 1.The book had affected the narrator to a great extent. At first he did not care for the book, until the stranger selling Bibles said â€Å"the number of pages in this book is literally infinite. No page is the first page; no page is the last†. This intrigued the narrator’s mind. After he had bought the book, he began investigating. He noted down things in the book. He began losing sleep from the investigation and when he actually got sleep, his dreams were about the book. As it states in the short story, â€Å"At night, during the rare intervals spared me by insomnia, I dreamed of the book†. He had grown an obsession with the book, which altered his lifestyle and forced him to hide the book in the library. 2.The literary device that the author uses to compare the book and himself to was a metaphor. When the narrator said, â€Å"it was cold consolation to think that I, who looked upon it with my eye and fondled it with my ten flesh-and-bone fingers, was no less monstrous than the book†, this proved that he was comparing himself to the monstrous book. The meaning and significance of this metaphor states that he was no different from the book. His mind was now as dense and endless. The book carried infinite secrets and toyed with its readers. As it stated in the short story, â€Å"I felt it was a nightmare thing, an obscene thing, and that it defiled and corrupted reality†. The narrator felt that the deadly secrets that emanated from the book were all getting to his head. His fear of infinite evil caused him to hide the demonic book and run away from the eternal thoughts. 3.In the short story, â€Å"The Book of Sand† by Jorge Luis Borges, the narrator states that he had become a â€Å"prisoner of the book†. This is evidently shown when he obsessively investigates the book. He barely slept because all he could think about was the book, and he barely left his house. As it’s shown, â€Å"I had but few friends left, and those I stopped seeing. A prisoner of the book, I hardly left my house†. He became isolated and trapped in the secrets and mystery of the book. 4.The salesman’s previous warning to the narrator about the book as he stated, â€Å"Look at it well. You will never see it again†, had come true in this short story. The book was infinite, full of endless amounts of illustrations and had no beginning or end. When the narrator said, â€Å"They never repeated themselves†, this proved that it was impossible for anyone to revisit the same page. Therefore the salesman’s previous warning had come true. 5.The author of the short story, Jorge Luis Borges, illustrates the idea of giving up the things we should have valued but instead take for granted for the sole purpose of pleasing one’s obsession to obtain things that will end up destroying humanity regardless of the fulfillment of curiosity. In the beginning, the narrator didn’t seem to care about The Book of Sand. It was not until the salesman had said that it had infinite pages that caught the attention of the narrator. He now wanted the book and would pay a great amount for it. When the narrator offered a trade, â€Å"I will offer you the full sum of my pension. . . and Wyclif’s black-letter Bible†, it proved that he would give up his valuables to get a hold of that book, which little did he know would actually destroy him. He grew an obsession for the book. As it states in the story, â€Å"At night, during the rare intervals spared me by insomnia, I dreamed of the book†. This provides evidence of the fact that he had been so extremely fixated on the diabolical book that even when his body was asleep, his mind was still obsessing over it. When he realizes the mistake he made, giving into his curiosity, he decides to get rid of the monstrous book. However at this point he had already lost his friends and the things he valued. The book had taken up a great extent of his time that could not be taken back, because unlike The Book of Sand, his life was not infinite. 6.The literary device used is a metaphor. I think this because when the narrator says â€Å"the best place to hide a leaf is in the forest†, he is referring to a way to hide The Book of Sand. At first he considered destroying the evil thing. Although he thought that the â€Å"burning of an infinite book might be similarly infinite, and suffocate the planet in smoke†. Therefore he thought to hide the book in plain sight. Hiding a leaf in the forest is like hiding a book in a library. He hid the book on one of the library’s damp shelves in the basement and tried not to notice where exactly he put it. He did this so he and anyone else wouldn’t be able to find the monstrous book. He didn’t want to be a â€Å"prisoner of the book† anymore. The book had ruined his life and took away time, the most precious thing we have in life. He didn’t want to be trapped by the isolation of the book and so he hid it where it could never be found.

Comparative, Absolute, and Competitive Advantage in trade

Comparative, Absolute, and Competitive Advantage in trade Introduction Global Exchange and trade are the trading procedure of products, and administrations worldwide. In 2010, the estimation of worldwide treads accomplished 19 trillion (US) dollars that are around 30% of the world GDP (Abedini, n.d.). That is almost one third of creation of merchandise and administrations are traded globally around the globe. Global exchange is the trade between two individuals or elements in two separate nations. Global exchange speculations are diverse kind of hypotheses that clarify worldwide exchange (New Sanction College, 2012). Individuals need to trade merchandise and administrations in light of the fact that they accept that they get profit from the trade. Numerous economists accept that the cooperation in universal exchange expands benefit. Exchange hypothetical work proposes that the level of benefit and development may build through its impacts on innovation. There are numerous part of worldwide exchange, which prompt, innovative change and this expanded the rate of monetary development. There are, for the most part, three components of that engineering change: expanded aggressive weight, epitome in imports and learning exchange by business contacts (Sjà ¶holm 1997) The America has long been a centre point for semiconductor and semiconductor materials produce. The semiconductor business had its starting point in the US, and the greater parts of the authentic developments in the business have been in the US. The America business has an outright focal point in both the assembling and offers of semiconductors. The America semiconductor industry is made up of in excess of 60 organizations today, the biggest and most known of these incorporate; Actel Organization, Altera, an Intel Company, IBM Enterprise, Landsdale Semiconductor, Micron Innovation, Rambus, Rochester Gadgets, and Spansion. Economists have created hypotheses to clarify the instruments of worldwide exchange. The primary authentic speculations are called to establish hypothesis. This is focused around the nation. After eventually speculations started to move to clarify exchanged from a firm or organization based not a nation viewpoint. International trade is a vital piece of the American economy. Endless American organizations rely on upon remote shoppers to support their benefits. Furthermore, American customers (both individual and mechanical) rely on upon outside suppliers to take care of their demand for products and assets Absolute Advantage: The theory of absolute advantage was proposed by Adam Smith, which expressed that a nation concentrates on the capacity to deliver a decent more proficiently than an alternate country (New Sanction College, 2012). He said that exchange ought to take after characteristically as indicated by business strengths. Case in point if one nation creates a decent less expensive and quicker as contrast with other so it is better to concentrate on specialization on delivering that great. Smiths hypothesis said that expand the specialization in both nations would profit for both nations and exchange ought to be likewise empowered. This hypothesis express that a nation riches cant be measured by the amount gold and silver it had however by the living guidelines of its kin could be measured. Comparative Advantage: In 1817, the theory was introduced by David Ricardo, according to him, when a nation cant deliver an item more proficiently than the other nation than similar preference happens. It can deliver that item preferred and all the more proficiently over it does different products (Voss Voss, 2008). This hypothesis clarify that how nations through imports can expand their welfare by at the same time offering merchandise and administrations in worldwide business. Two nations can get profit regardless of the fact that one nation could create all products with less assets. The other, give the relative effectiveness, which products might create, contrasts between the two nations. Michael E. Porter one of the leading theorists proposed this theory. According to Porter, the focal point of countries is the limit of its industry to advance and move up to structure a countrys aggressiveness. Profit organizations from having home based suppliers forcefully, residential opponents firmly, and requesting neighbourhood clients. Organizations accomplish advantage from demonstrations of advancement. They approach development in both new innovations and better approaches for doing things. Development could be spoken to in another item outline, new creation methodology, or another promoting method. Seeing a completely new market open door can help make advantage of a few developments. Development yields advantage when the contenders are moderate to react. For example, in automobiles and home hardware commercial enterprises, Japanese organizations concentrated on more modest and lower limit shows that outside contenders loathed as low benefit, low imperativeness, and low fascination (Chou et al., 2000). An absolute and comparative advantage obtains by the America semiconductor industry in the global semiconductor industry Firstly, the America has truly been the focal point of the semiconductor or chip producing industry. US firms, for example, Intel, Texas Instruments, Motorola, IBM, Microsoft, ATT, Hewlett Packard, Macintosh Machine, and exhibit of other early spearheading semiconductor organizations were framed before 1975. A large number of these organizations are spotted or have been truly connected with Silicon Valley† in San Jose, California – so named in light of the quantity of semiconductor chip makers in the territory. The huge number of chip producers in close nearness to each other, produced learning overflows and serious development and rivalry between US semiconductor firms, as specific and exceptionally gifted work was attracted to the region. The drawing of incredible personalities, engineers, creators, and so forth to the region, consequently permitted the America to keep up an inventive contending innovative centre that would eventually keep on profiting the business adv ancement. The opposition and development between these American firms fuelled the development of the America semiconductor industry and gave the business a mechanical and point of interest over all adversaries outside semiconductor commercial ventures at the time The business structure of the America semiconductor industry has additionally assumed an imperative part in pushing proficiency, advancement, high gains, economies of scale and a definitive near point of interest that the America revels in the production of semiconductors today. The business sector has been portrayed by peculiarities of oligopoly (especially in the business initial advancement where firms, for example, Texas Instruments, Intel, IBM, and Ringer Labs overwhelmed the business), monopolistic rivalry (solid item separation and steady requirement for development and inventive new items to increase piece of the pie), and flawed rivalry (where high boundaries exist to new market participants – generally in the assembling of semiconductors, and laws which manage the utilization of specific chips because of their double pertinence in the utilization of military applications. Various participants have moved into the business since the 1970s, such a large number of that t here are currently in excess of more than 65 organizations in the America semiconductor industry. Furious rivalry and new advancements by these organizations has therefore enhanced gains, the business near focal point, the span of the America semiconductor industry, and the offer of worldwide semiconductor deals and fabricates by US firms Conclusion The three customary exchange speculations were talked about. They are all helpful speculations that stay in understanding a large number of modern and exchange arrangements these days. For instance, when a nation considers mechanical and exchange strategies, the relative point of interest hypothesis could be an essential rule. Since todays reality is significantly more convoluted than some time recently, those hypotheses are not palatable in clarifying the worldwide exchange these day circumstances. The fundamental objective of model building comprehends the world, effortlessly by perceiving the most vital variables. Works cited Chacarbaghi; Lynch, Competitive Advantage: Creating and Sustaining Superior Performance by Michael E. Porter 1980, 2009 p.45 Harrington, James W. International Trade Theory. Geography 349 Absolute advantage. University of Washington. 2009: 25-34. Johnson, Paul M. Absolute advantage. A Glossary of Political Economy Terms. Department of Political Science, Auburn University, 2009: 15-33. Porter, Michael E. Competitive Advantage, 1985. Free Press Samuelson, Paul. A Ricardo-Sraffa Paradigm Comparing the Gains from Trade in Inputs and Finished Goods. Journal of Economic Literature 39 (4): 2010, 1204–1214 Warf, Frederick P. Stutz, Barney. The world economy: resources, location, trade and development (5th ed. ed.), 2007. Upper Saddle River

The Real Time Fashion Photography Studio Marketing Essay

The Real Time Fashion Photography Studio Marketing Essay Real time Fashion Photography studio is a small business aimed at bringing a smile to every models face when they see their beauty captured in a stunning portrait. The business will offer a wide variety of products, such as: formal studio portraits, location portrait sessions, holiday candid photographs, portrait finishes, and framing. Portrait sittings are available in either the well-equipped studio, the comfort of the clients home, or in an outdoor setting. Real time Fashion Photography will be located in Indira Nagar, Bangalore. The business will be established as Sole Proprietorship. With two years experience in a variety of dealing with Fashion portfolio, British library, Bone China, I have acquired a range of transferable skills and attributes. These include sales experience through my previous retail management experience as well as photographic and design management skills gained through professional studies at Ayr College as well as Image College of art, animation and technology. My target audience will be upcoming models those who were studying fashion, love fashion to be a part of their carrier, and also one who have glamour and beauty and wanted to show their talent and skills. In Bangalore city there are numerous no of institutes around 16 institutes for fashion and total no of student in each year comes around 2000 students each year. Not only institutes, a individual also be my target audience who wants to shows his talent through his portfolio. Real-time Fashion Photography studio will reach their audience by targeting clients of these existing markets. We will fill an existing need for the client by specialising in fashion photography. Through advertisements in the print media, brochures, and establishing working relationships with fashion organizations and we will highlight our quality products and services to them. Each Clients of real-time fashion studio will receive a customizable profile page to introduce their skills and a photo album. Real-time Fashion Photography will be in a unique position of competition. We compete against the standard portrait studio that may photograph people, but only as an adjunct to fashion photographing. Real-time Fashion Photography will be in competitive edge as its commitment to customer service and satisfaction. We offer an array of services, flexible scheduling, and have the latest technology, with state of art infrastructure to produce beautiful fashion stylist photographic portraits. At Real-time Fashion Photography studio, models will our primary business; we understand model and how to get the right elements together for a successful portrait session. Our number-one goal will be quality results. Photography businesses usually require a significant initial investment in equipment and facilities. However the owner of Real-time Fashion Photography has been freelancer fashion photographer for two years and experienced professional-level photographic equipment to get the business off to a good start. In addition, the will be a cash support from family-based business. I really say thanks for giving a backbone support towards my fashion studio to my family members. 2. Introduction Establishing a Real-time Fashion studio business has been a goal for the past two years. For the past year i had worked with an experienced model in order to develop the reputation and professionalism required to establish this business. My mission statement is Treating our each model like beauty and Glamour The keys to success at Real-Time Fashion Photography studio include: Customer Satisfaction: providing a service that consistently meets or exceeds customers expectations. Environment: providing an environment conducive to bringing the best out of the model. Convenience: offering clients a wide range of services in a location or environment convenient to them. Reputation: reputation of the model and business as providing superior personal service. Professionalism: includes everything from meeting deadlines to hiring the best staff. Individual Attention: Each clients experience will be tailored to his or her preference. Repeat business/Recommendations: giving the kind of service that brings people back and encourages them to recommend us to friends and colleagues. Competitive Pricing: providing a fair and competitive price for the quality and array of services offered that provides the business with a fair and reasonable profit. 3. Goals and Objectives Real-Time Fashion Photography studio will be a small business aimed at bringing a smile to every model face when they see their beautiful face captured in a stunning portrait. We have set goals for the business and these are as follows. 0-6 Month Goals Added image manipulation to services provided. Setting up basic machines Secured a business mentor. Contracted tax/accounting consultant. Attending Biz financial training. Applied to Work and Income for start-up funding. Identified a preferred income protection insurance plan (to afford a replacement photographer and/or loss of income protection). 6-12 Month Goals To achieve profit of minimum Rs 8 lakh. Completed work for 350 numbers of clients. Created 100 pieces of stock photography and submitted to stock libraries. Maintained relationships with modeling agencies, Movie-Makers, Advertising agencies, fashion photographers. 1-2 Year Goals To achieve profit of 15 lakh. Completed work for 450 clients. Have to done at least 3 photo exhibitions in 5star hotels. Targeted 2 other places to open in India which include Pune, and Chennai. 3-5 Year Goals To achieve profit of 25 lakh. Completed work for 1200 clients. To be recognised as Indias top 10 fashion photography studios. Franchised the fashion photography business nationwide. Franchised the fashion photography business into India. 4. Business Details Business Ownership and Legal Structure Real-Time Fashion Photography will design to be a Sole Proprietorship business and will initially operate as a sole trader business. At this time it is the most appropriate structure as the business is managed and run by me. At this initial stage the business will face no long term liabilities or debts such as a lease or hire purchase costs; its all supported by my family. I anticipate registering the business as a Limited company in the second year, subject to professional advice. Such advantages would include: Limited liability on the business operations. The perception of professionalism by clients. Taking advantage of lower company tax rates as profits increase above 1000000 rs per annum. Providing a structure that would allow other photographers to participate in my company ownership in the future. Ability to franchise the concept. Company Locations and Facilities Real-time Fashion Photography will be located Indira Nagar, Bangalore. It will be Sole Proprietorship business, with an area of the 1400 square feet dedicated to client reception, office, and a small studio. Clients can elect to have the portrait sitting done in the studio, on location , or in an outdoor setting. The benefits of having the business located at Indira nagar include: Overheads for the business, in the form of the rental of space, power supply and landline telephone, can be minimized as compare to other part of Bangalore such as M.G road, Bgrade Road. The location on the main road of Indira nagar means that clients can easily access the premises by either public or private transportation. Its also in central part of Bangalore. So that most of youngster who want to have portfolio can easily access me. Our office will be equipped with a fax machine, email and a computer. The company will maintain a high degree of professionalism by using only the highest-quality photographic equipment and graphics to produce its portfolio. Products and Services Real-time Fashion Photography Studio offers a variety of products and services to meet our clients needs. We offer specific information on each of our products to the prospective client. This information will design to help the client select a setting for the portfolio session. The pictures we provide will give the client a feel for the variety of poses that can be used, and helps them decide if they wish to incorporate other fashion models in their portfolio. The discussion of the different settings helps the client select a studio session, home session, or outdoor location for the portfolio. We also provide instructions for each setting. Fashion Photography Studio The studio will be controlled environment, free from distraction, where the model can be comfortably posed and lighted to enhance the beauty of the final image. A variety of props and backgrounds will be used to stage a setting that will highlight the models features and coat color. These sessions must not be rushed, so the model can become comfortable in the studio environment and be certain that the studio lights do not frighten or excite the model. There is a standard charge for the portfolio session which we refer to as the sitting fee. The model will provided immediate digital images to be certain we have captured a pleasing likeness. These digital images are not the final proofs, but they do provide photographer and client with the assurance the session is accomplishing the desired outcome. A total of 24 proof-quality photographs will be provided for the client within two days of the photo session. The client will then have 1 days to consider the images before making a final selection. Location for Portfolio Session The model may be more comfortable in the home or a familiar outdoor location. The staff of Real-Time Fashion Photography will travel to the location prior to the portfolio session to select an area that will be the best suited for the session and will most acceptable to the model. Prior to the session, Real-Time Fashion Photography staff will stage the lighting and any other props needed for the photo session. If the location selected for the photo session will be in a public park, the model, not Real-Time Fashion Photography, will legally responsible for the behaviour of the publics. The fee for a photo session in the home or outdoor will be more than the studio because the equipment must be transported, staged, and then broken down. The client will be provided 24 photographic-quality images within two working days of the photo session. The client will then have one working day to consider the images before making a final selection. Additional Services Real-Time Fashion Photography will aware that a model portfolio will be investment as well as a cherished display of beauty and glamour. We offer a variety of portfolio finishes from which to choose. These finishes will be shown to the client upon pick up of the proofs, and the client will be given a brochure which illustrates these finishes to compliment a variety of model images. These finishes are used on the beautiful portfolios that will display in our studio gallery. Real-Time Fashion Photography also offers custom and readymade framing for all portfolios. We have a beautiful selection of tabletop frames to enhance the clients selection, and a variety of framing materials displayed in the studio for custom frame construction. At Real-Time Fashion Photography we will committed to customer service and satisfaction. Start-up Summary The founder of Real-time Fashion Photography Studio had graduated from Image College of Art, Animation and Technology. As I am the owner have a capital available of Rs 40-45 lakh from family to meet these start-up costs, funding is being sought from Work and Incomes Enterprise Allowance Scheme. Once these assets and start-up costs are done the business will be able to begin operations. A range of suppliers were approached for the majority of these start-up costs in order to ensure both quality and a competitive price. Quotes, from the chosen suppliers, for all the start-up costs purchased through the Enterprise Allowance Grant are included in the appendices at the back of the business plan. . Business Management Management Summary The management of Real-time Fashion Photography studio will be very simple in the first few years with the founder also managing the business. In addition to performing the artistic functions of the business, the market expert as well as owner will both initially must be involved in all aspects of the business, such as marketing, payroll, management of both accounts receivable and accounts payable, and other miscellaneous business details. Additional personnel can be added as the business accounts grow, in order to alleviate these responsibilities from the photographer, and this is expected to happen after having all things and equipments that will be 1 month after starting off. Real-Time Fashion Photographys growth will be deliberate rather than fast paced. It is a reasonable assumption that the demands of the office, and also assisting the photographer, might become too much for one individual. Depending on the strengths of the individual that fills the first full-time position, a second staff member may be hired within the first two week, and both will be trained in the others duties. Skills and Experience With two years experience in a variety of creative and commercial employment, Owner(me)had acquired a range of transferable skills and attributes. These include sales experience through his previous Freelance work as well as photographic and design management skills gained through his professional study. I had creative career path started during graduating with a professional degree and since I had also completed one year foundation course in graphic design from Ayr college Scotland. I had spent the past year as a Freelance photographic work for well known Indian companies like British Library, Bone-China and for model work I did completed portfolios for numerous models such as one of my client Rupa Khurana had performed in T.V serials in Rahul lai jayegaa Dulaneyaa in NDTV. I had built a strong network with other established photographers and belong to the Indian Institute of Professional Photographers who openly provide professional and legal advice and benefits. In areas such as financial planning, accounting and legal advice I will building relationships with such advisors to develop these areas of the business (see Advisors, Networks and Support). Staff Requirements Initially few permanent staff will be employed, with a photographic assistant contracted in on a project by project basis as required. After one months a receptionist/photographer assistant position will be advertised and appointed. The duties and job description for this person would include: General reception duties, including phones, mail, and greeting customers, setting appointments and managing appointment calendar, billing, handling both accounts receivable and accounts payable. 2 Assist photographers in portfolio sessions. 2 Marketing executives 2 Tele Callers with online promotions 1 Makeup Artiste 3 Helper 1 Stylist Artist 3 Post-Production Worker Salary Chart Position Salary (Monthly) Salary (Yearly) 1 Receptionist 12000 144000 2 Assistant Photographer 15000/each 360000 2 Marketing Executives 15000/each 360000 1 Make-Artist 15000 180000 3 Helper 12000/each 432000 1 Stylist Artist 15000 180000 3 Post-Production Worker 15000/each 540000 Grand Total 183000/Monthly 2196000/yearly It is understood that anyone employed by the business must have a written employment agreement, whether it be an individual agreement or a collective agreement. It is recognized that the Department of Labor website has an employment agreement builder to provide guidance to employers and employees on content for the creation of individual employment agreements. The builder provides examples of clauses drawn from a range of existing employment agreements, indicates which clauses are legally required in all agreements, and assembles the clauses into one draft agreement for saving and printing out. Advisors, Networks and Support It is recognised that the owner has not previously run a business and that he will need the support of a range of experienced business people, particularly in developing the financial management and processes required for the business. The following advisors will be utilised to assist the business owner operate the business in the most efficient manner. Bankers: Oriental bank of commerce, Indira nagar Bangalore Providing assistance in minimising bank fees and identifying banking products that can help manage and maximise cash flow. Accountant: Rahul Singh Lal bag Bangalore (Assisting in establishing financial processes for the business and will complete end of year accounts.) Lawyer: Sanjay Nandani City center Bangalore (Reviewing client copyright agreements and will be utilised when a limited liability company is established.) Business Advisor: Lakshy Management Consultant Pvt. Bangalore (Providing business advice through the first six months of the business operations.) Professional Association: National Institute of Photography New Delhi (Represents over 1500+ commercial fashion photographers in India. Provides resources, information, marketing and networking opportunities for members.) 6. Business Environment Market Size While no figures exist for overall fashion models in Bangalore, it will known that 15% of Bangalore populations are in fashion industries, thats why it made Bangalore the Fashion capital of East after Paris. In the Bangalore region there are 16 private and 4 national institutes for fashion. Approximately 2000 student each year needed portfolio and 15% of overall population also will be there in fashion. So within this target market, there is wide range of getting lots of customers. And also Bangalore is house of publishing many of international fashion magazines so it will be great for my business if we got tie-up from these magazines company. Today there are a lots of opening in glamour world of still for all age groups. Its not just for youngster but also for kids, mature, old every one. As growth of new trends new products regarding jeweler, cloths, food item, shopping malls, hotels, everywhere fashion photography involved. Market Trends Fashion has always been an important part of the Bangaloreans lifestyle. However, as the Bangalore culture has changed in the last two decades, an even more prominent role for the fashion has emerged. As Bangalore has enjoyed increased standards of living, they expect to pass this on to their fashion. Competition Real-time fashion Photography will be in a unique position of competition. While the portrait photography business is composed of dozens of small, individually-owned studios, fashion photography is a new, but very successful, experiencing rapid growth. We compete against the standard portrait studio that may photograph people, but only as an adjunct to photographing model. The benefits and drawbacks of each of our competitors as compared with the services we offer are hardly a match in quality and price. We are experts in working with model to make them comfortable and to bring out the inner quality and personality of the fashion model. Although we are a new organisation, we are not novices to photography or photographing models. Our scheduling and location flexibility are specifically geared to be client friendly. The fee schedules for Real-Time Fashion Photography are competitively priced. No other area photographer offers the flexibility and array of services provided to the client at Real-Time Fashion Photography. Our commitment to customer service and satisfaction is unequaled. Our major competitors are: Divas fashion studio Strengths: Exclusive Fashion Photographer. Have been in the market longer. Have established client base and reputation. Weaknesses: Array of services is limited. Inflexible with schedules Limited studio capability. Quality of final portrait. Prasad Photography Studios Strengths: Established studio locations and support staff. Established client base, often with repeat clients. Reputation as reliable and stable business. Weaknesses: Often very expensive. Little or no experience in fashion photography. Fashions are a sideline and not the major focus of the business. Can be inflexible with scheduling and out-of-studio work. Local Amateur Photographers Operate from home. Strengths: Pricing. Weaknesses: Quality of final product. Lack of professional photographic equipment and skills. Competitive Edge Real-Time Fashion Photographys competitive edge is its commitment to customer service and satisfaction. We offer an array of services, flexible scheduling, and have the latest technology to produce beautiful photographic portfolio. At Real-Time Fashion Photography, Fashion photography is our primary business, not a sideline or hobby. We understand model and how to get the right elements together for a successful portfolio session. We are patient, and our number one goal is quality results. 7. SWOT Analysis Strengths Formally skilled in photography. Have an established professional network (other photographers and related creative professionals). Acquired photographic best practice skills and knowledge (through working as a photographic assistant). Relationship building appreciates the value of building and sustaining professional relationships. Have strong skills in graphic design and image manipulation. Weaknesses Limited business and industry management experience. Small existing client base. Less start-up capital available. Opportunities Can add image manipulation as an additional service. Target major fashion shows and fashion organizations in other parts of Bangalore. Can create stock photography and submit to stock libraries. Hold first national fashion photo exhibition Franchise the Fashion photography business nationwide. Threats Established Fashion photographers in the Bangalore region. Sudden negative change in the economy, since this is a luxury item. Increased competition in the regional market. Forward Plans Opportunities Completion Date Add image manipulation to services provided. 1 months Create stock photography and submit to stock libraries. 1-2 months Hold first national Fashion photo exhibition. 1-2 years Target major Fashion shows and Fashion organizations in other parts of Bangalore. 1-2 years Franchise the fashion photography business nationwide. 3-5 years Contingency/Task Plans Weaknesses Contingency/Task Date Completed Limited financial management skills and experience. Contract tax/accounting consultant. Undertake free financial training through the Biz Programme. Completed 3-6 months Limited business and industry management experience. Utilise resources provided through membership of Indian Institute of Professional Photographers. Identify and approach a business mentor. Completed Completed Small existing client base. Develop relationships with fashion institutes. 1-3 months No start-up capital available. Apply to Work and Income for start-up funding. Within 1 month Loss of income due to illness and not being able to work. Identify a preferred income protection insurance plan (to afford a replacement photographer and/or loss of income protection). Within 1 month Threats Contingency/Task Date Completed Established Fashion photographers in the Bangalore region. Continuously observe competitors (what they do and who they do it for) and pitch the business with a point of difference. Ongoing Sudden negative change in the economy, since this is a luxury item. Maintain relationships with fashion specialty show organizers. Maintain relationships with wedding and event organizers to supplement any downturn by undertaking other types of photography work. Ongoing Ongoing Increased competition in the regional market. Maintain relationships with fashion specialty show organizers to limit access to market for competitors. Ongoing 8. Legal Implications/Regulations The primary legal considerations are business legal structure, copyright (e.g. licensing), privacy (e.g. property and model approvals) and regulatory (e.g. tax). Contractual Process and Documentation Before each job starts it is important to clearly document the expectations (Services required) with each client. This will effectively be the contractual arrangement with the client for each project. To ensure all legal obligations are covered the following documentation has been sourced through other professionals and associations. Project brief. Estimate/Invoice template. Licenses and Order Confirmation Form. Terms and Conditions of Engagement. Talent and Property Release Form. Project Brief Briefs provide a job description for each project; they are created before any work starts outlining the details of the images required by the client. Copyright License Agreement Copyright is a form of protection for original works that photographers enjoy. It is afforded automatically to any work, immediately on its creation in fixed form, and the copyright on the work normally becomes the property of the creator. Copyright is part and parcel of the creation process. Real-Time Fashion photography retains the copyright of all images photographed (in order to control who can reproduce them) as outlined in the Terms and Conditions of Engagement. In addition this information will be printed on the back of each photograph. To determine client reproduction rights for each project a License and Order Confirmation Form will be prepared for the client to read and sign before the commencement of any work. This License outlines the agreed media, time period and territories where the client can use these images where the client needs to use the photographs for publication. This is expected to be the case for fashion show organizers. Estimate (Cost) Written estimates are developed in accordance to the brief and licensing requirements: à ¢Ã¢â€š ¬Ã‚ ¢How many photographs model need basic 16 photographs come under a basic portfolio and 25 photographs come under premium portfolio. à ¢Ã¢â€š ¬Ã‚ ¢Basic portfolio charged will be Rs 30000 and premium portfolio will be charged Rs 45000 include make-up artist and fashion stylist. Terms and Conditions The Terms and Conditions of Engagement are the standard provided for use by the Indian Institute of Professional Photographers. Release Forms Under the Privacy Act 1993 approval needs to be sought to photograph personal property and people. The Indian Institute has professionally prepared Model Release and Property Release forms available for photographers to use. Financial Regulations and Insurance I Will going to be GST (Goods and service taxes) registered and a tax agent has been consulted to assist Real-Time Fashion Photography set up processes in relation to GST and tax. Spreadsheets have been set up to manage sales and expenses on a monthly basis, and the business owner will complete the two monthly GST returns. The tax agent will complete annual business accounts. A current business account has been set up through National Bank. This account has linked accounts for tax and GST. The owners current insurance is through State, who offers a full line of insurance coverage, and photographic and IT equipment will be insured for its full value by adding a rider to the existing owners policy. Compliance Issues I had received an affirmative answer from Bangalore City Council that the business can operate from a residential neighborhood, since noise, traffic, and pollution are not factors to be considered in this type of business. Compliance to the following Acts needs to be adhered to at all times: Privacy Act 1993 Fair Trading Act 1986 Consumers Guarantees Act 1993 Unsolicited Goods Act 1975 Unsolicited Electronic Messages Act 2007 Health and Safety in Employment Act 2002 Real-Time Fashion Photography recognizes it has a responsibility for the health and safety of us, our colleagues and our customers. We have a policy of identifying hazards in the work environment and, wherever possible, of taking practical action to ensure that these hazards do not cause accidents and injury so as to protect employees and other form of any harm that could result from work activities. This policy recognizes that the handling of model presents health and safety issues for staff and customers. In order to manage the risk Real-Time Fashion Photography will implement a three step health and safety policy action plan. These three steps are The development of an effective system for managing hazards in the place of work. Ensuring that employees have all the practical information they need to carry out their work safely. The recording, reporting and investigating of all accidents or incidents in the place of work. We aim to implement this action to the best of their ability within the resources available. Progress in implementing the three step plan will be regularly reviewed. 9. Marketing Strategy Marketing Summary Real-Time Fashion Photography will use marketing databases to accurately target our market. Working closely with local fashion show organizations, Fashion institutes, we will place well-designed advertising material in these locations to illustrate our capabilities. Our fashion studio will maintain